who's buying?

Tropical island background
Fedora – classy headgear
Leaned back posture
On a pier (setting off?)
- Fun, leisure, adventure


Rolled up pants, slightly damp.
Water splashed on bag.
- Suggestions of ruggedness?

0:07 . Legends. –
 Not so subtle hint to Connery’s career .

The Climate Project
- Buy this and save the earth?

Time Magazine, Asia. March, 2010.

Back cover page. Louis Vuitton.

http://www.timemediakit.com/asia/timemagazine/index.html

"More of Asia’s business elite and influentials consistently choose TIME over any other news or business publication. With an unrivalled editorial resource, TIME responds to its readers’ information needs by delivering perspective, insight and understanding on world news and regional issues.
TIME reaches over 1.5 million readers in Asia who are well educated, well traveled, tech savvy, affluent and influential in setting the agenda for the region’s development. In the most dynamic markets of Asia, TIME reaches the men and women who sway opinions, control business and lead the consumer trends that others follow."

Analysis
Ad is trying to reach males  ages 45? and up.
Upper SES, managers
Travel, significant disposable income
LV trying to extend its sales beyond women in Asia.
Projecting an image that will appeal to male shoppers